Available for New Opportunities

Boonthavee Jarudomrongsak

VP of Digital Delivery Management | Digital Transformation Leader | Manage 10+ Workstreams | 15+ Squads teams | Product Lifecycle Management | Roadmap Development | Go-to-Market Strategy | Data-Driven | Tableau Dashboard

Visionary Vice President of Product & Digital Transformation with over 20 years of experience leading high-performance product and technical teams. Proven track record in orchestrating large-scale digital roadmaps, including the King Power Digital Transformation (KPGDX) program. Expert in bridging the gap between business strategy and technical execution, specializing in E-Commerce platforms, Super Apps, Loyalty Programs, and FinTech integrations. Adept at scaling Agile frameworks (SAFe/SoS) to deliver user-centric products that drive revenue and operational efficiency.

Bangkok, Thailand (+66) 83 888 2015
Boonthavee Profile
Experience
20+ Years

Leadership & People

Mentorship, Career Development, Performance Management, Leading Product Owner & Project Manager teams.

Delivery Management

Agile Methodology, Scrum, Sprint Planning, Backlog Management (Jira/Confluence), Crisis Recovery.

Digital Strategy

Strategic Direction, Product Roadmaps, OKR Setting, E-Commerce Platforms, Loyalty Programs.

Professional Experience

Vice President of Digital Delivery Management

King Power Corporation Limited Company

2023 - 2025

Responsible for setting strategic direction for delivery management, defining and implementing standards and processes, managing the team across a broad portfolio of accounts, and successfully implementing recovery for project crisis situations

  • Lead Product Strategy, Oversee multiple product workstreams, ensuring backlogs are optimized, development plans are technically sound, and delivery aligns with client expectations.
  • Mentor & Manage, Directly lead a team of Product Owners, identifying their strengths, setting growth objectives, and fostering a high-performance culture.
  • Leadership & People Management: Mentorship, Career development, Performance management, Leading a team of Product Owners/Project Managers.
  • Orchestrated the end-to-end product delivery for critical enterprise systems including the "King Power Click" E-Commerce platform (TH/CN), "OnePass" Super App (SSO), and the Group-Wide Loyalty Program.
  • Drive Discovery & Design: Facilitate the discovery phase for new initiatives, translating user pain points into seamless UX/UI frameworks in collaboration with design teams.
  • Enabled 10+ Workstreams / 15+ Squads and support legacy system with bionic organization under KPGDX Program.
  • Delivery & Project Management: Agile methodology, Scrum, Sprint planning, Backlog management (Jira, Confluence, Trello).
  • Project recovery for crisis situations, Cross-functional team leadership.
  • Ensure that relations and effective communication with business partners and clients, both internal and external are maintained.
  • Transitioned the organization from project-based to product-based management. Established Scrum of Scrums (SoS) frameworks to synchronize multiple agile squads, improving release velocity and minimizing dependencies.

Head of Product Owner

King Power Click Limited Company

2016 - 2022

Led product owner 3 squads, defined OKRs, and facilitated agile ceremonies including Sprint Planning and Retrospectives, eCommerce platform

  • Create product roadmap & team squad direction present to top management / board directors.
  • Create and Define OKRs to drive performance product owners and teams across with the same goals.
  • Leads product owner of squad to definition and prioritization by working with stakeholders, developers, and internal/external customers. o Clearly expressing Product Backlog items.
  • The setup squad team fits the product roadmap and all features our needs.
  • Participates & facilitates agile ceremonies including Sprint Planning, Backlog Grooming, Sprint Demonstrations and Retrospectives.
  • Optimizing the value of the work the Development Team performs.
  • Develop appropriately detailed specifications for product features so that they are clearly understood by the development teams.
  • Delivering in the product model and communicating the product needs with business partners.
  • Research and analyze the market, the users, and make a new roadmap for product development in the next cycle.
  • Keep abreast with Agile/Scrum best practices and new trends.

Department Manager of eCommerce (under E-Business team)

King Power International Limited Company

Project manager overseeing the E-Commerce platform website (Kingpoweronline.com, Kingpower.com) and microsites (shop in shop).

Managed web content, product selection, and cross-functional partnerships to meet sales targets. Led technical API integration with POS/SAP.

  • Co-working and contact with External parties, outsource like a Project manager oversees all tasks related to the Platform E-Commerce website. (kingpower.com)
  • Taking care of Web static content (TH/EN/CN), Products content (TH/EN/CN), Product photo shooting, media and designer working with Online Merchandising team SKU selection, Promotion with Suppliers.
  • Create E-Commerce business plan & business requirements scope ++ find out outsource vendors to build-up a new platform of E-Commerce online store (back-end | front-end) & Brand Microsite including UX|UI research and design.
  • Lead of technical to talk with IT team (in-house) developer to create new API (Application programming interface) connected with POS (Point-of-Sale), SAP module to sync Stock, Price Normal, Price Promotion to online store.
  • Delivering a stable and seamless shopper experience across consumer and enterprise space through Strong focus on UX|UI & functionality development, Responsive sites for mobile devices and PC desktop.

IT Manager (Loyalty)

Carrot Rewards (Rabbit Card) Limited Company

2014 - 2015

Ensured technology adequacy for business needs. Supported Operation & CRM teams. Managed integration projects (BBL, AEON) and point engine systems (THOR).

  • Must ensure that an adequate level of technology is maintained to address the current and future business needs of the Company.
  • Support and coordinate with Operation Team & CRM Team to solve customer cases by technical way.
  • Coordinate with the Finance department to cross check data / report with THOR System (Point Engine System JAVA App.) and All Partner.
  • Maintaining a quality service level to users where at times priorities must be changed dynamically to address urgent problems.
  • Monitor and control staff performance to ensure that the system tasks are conducted properly at an agreed quality standard level (SLA).

Earlier Career

Asiasoft & Ek-Chai Distribution

2000 - 2014
  • MIS Manager Oversea Support @ Asiasoft Coordinated with Korea/Vietnam teams, developed core gamge Core login (Play.ID) , payment/refill systems, led ISO implementations under (www.playpark.com)

    • Develop web application and service on refill systems on the web.
    • Develop new ideas on mobile business and change to develop digital contents such as (Java game)
    • Coordinate with web content team to develop web portal sites in www.playpark.com, www.playpark.net, www.playpark.vn and develop online payment in E-wallet system on Thailand, Singapore and Vietnam Site.
    • Lead of Quality Control Process serial / password of @cash card generated.
    • Leader Project team DBA, Development go to Vietnam & Singapore Site to implement Game/Billing system (1-2 Month).
  • IT Developer @ Ek-Chai (Lotus's) POS System development, Financial system functions, Migration projects.

Technical Proficiency

Management Tools

JIRA Confluence Trello MS Project Miro

Cloud & Data

AWS SQL Server PostgreSQL MongoDB Google Analytics/Tag Manager

Development

API Dev HTML/ASP C# / VB.Net Java OOP Microservices

Compliance & Design

PDPA / GDPR OneTrust Figma / FigJam Sketch

Education

Master of Business Administration (MBA)

Huachiew Chalermprakiet University (HCU)

2004 - 2006 • Entrepreneurship Management

BS Computer Science

University of the Thai Chamber of Commerce (UTCC)

1996 - 1999 • IT Programming

Training & Certificates

  • Google Project Management : Project Execution: Running the Project
  • Flight Level 2 (F2): Coordination Level
  • DPO and PDPA: One Trust
  • PL/SQL for Developer ORACLE: Coursera.org
  • Project Management : Lean / Six Sigma Project
  • ISO 9001:2008 & 27001:2008 : Tüv Nord
  • Growth to Great (UTCC): EP1: Great Mindset (Design Thinking), EP2: Leadership, EP3: Strategy, EP4: Business Model, EP5: Marketing, EP7: Performance Finance.
  • Security App, SQL Server : Server & Web Control by ACIS Professional

Interests & Hobbies

Football | E-Sport Cryptocurrency | Virtual Bank E-Commerce | Loyalty Program FinTech | E-Wallet AI & Workflow Automation | Gemini | n8n