VP Digital & Product · Bangkok, TH

Mr.Boonthavee
Jarudomrongsak

Vice President of Digital Delivery & Product Transformation

My name is Boonthavee Jarudomrongsak. You can call me 'Boon'. With over two decades of experience leading digital transformation programs with consult teams and in-house development teams, my last position as VP of Digital Delivery Management at King Power Corporation, I have a proven track record of delivering robust and scalable digital products & projects following the roadmap. Throughout my career, I have managed teams of tech product owners and project managers to build complex systems such as new e-commerce platforms (build it from scratch) and enterprise-wide CRM & loyalty programs. My hands-on experience in managing large-scale integrations. I believe my skills are highly transferable to the Tech industry and I am looking for an opportunity where I can contribute.

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Boonthavee Jarudomrongsak
20+
Years Experience
15+
Squads Led
10+
Workstreams
5
Companies
01

Core Competencies

◈
Product Strategy

Product Lifecycle Management, Roadmap Development, OKR Definition, Go-to-Market Strategy, Data-Driven Decision Making.

PLMOKRGTMRoadmap
◉
Digital Transformation

E-Commerce (Web/Mobile), O2O Integration, Super App Development, CRM & Marketing Automation, Payment Gateway & FinTech.

E-CommerceSuperAppFinTechO2O
◎
Leadership

Cross-Functional Team Leadership, C-Level Stakeholder Management, Vendor Management, Mentorship & Talent Development.

C-LevelMentorshipVendor Mgmt
◧
Methodologies & Tools

Agile/Scrum, Scaled Agile (SoS/SAFe), Design Thinking, JIRA, Confluence, Tableau, Figma, Miro.

SAFeScrumJIRAFigma
02

Professional Experience

2023 — 2025
VP of Digital Delivery Management
King Power Corporation Company Limited

Led strategic direction for delivery management across a broad portfolio under the KPGDX Program, enabling 10+ workstreams and 15+ squads.

  • Orchestrated end-to-end delivery for "King Power Click" E-Commerce (TH/CN), "OnePass" Super App (SSO), and Group-Wide Loyalty Program
  • Transitioned organization from project-based to product-based management with Scrum of Scrums (SoS) frameworks
  • Led initiatives: SFMC Marketing Automation, Salesforce CRM, Group Loyalty (powerpass.kingpower.com), SAP S/4 Hana POS Integration, CDP/EDP Data Platforms
  • Oversaw E-Revenue projects: E-Tax, E-Filing, EPP.10 for The Revenue Department
2016 — 2022
Head of Product Owner / Project Director
King Power Click Company Limited

Defined and executed product roadmaps, established squad teams, and drove OKRs across all product domains for the E-Commerce platform.

  • Created and presented product roadmap & squad direction to board directors
  • Defined OKRs to align product owners and development teams toward shared goals
  • Led backlog prioritization through collaboration with stakeholders, developers, and customers
  • Facilitated Sprint Planning, Backlog Grooming, Sprint Demos, and Retrospectives
2014 — 2015
IT Manager — Loyalty Program
Carrot Rewards Company Limited (Rabbit Card)

Managed technology infrastructure and operations for the Rabbit-Carrot Rewards loyalty program.

  • Integrated BBL & AEON systems for auto-enrollment and point initialization
  • Managed Sugar CRM case management system and THOR Point Engine monitoring
  • Coordinated online/offline marketing events with partners (Paragon, Zalora, FoodPanda)
2002 — 2014
MIS Manager — Overseas Support
Asiasoft Corporation Public Company Limited

Led IT strategy across Thailand, Singapore, and Vietnam for a major online gaming and digital entertainment company.

  • Developed web portals (playpark.com/net/vn) and E-Wallet payment systems in 3 countries
  • Managed ISO 9001:2008 and ISO 27001:2005 certification implementation
  • Led cross-border teams to Vietnam & Singapore for Game/Billing system deployment
  • PM for DR Site, web server migration (Windows → Linux), and SQL Server upgrades
2000 — 2002
IT Developer — POS Systems
Ek-Chai Distribution System Company Limited
  • Developed POS applications for Distribution Centers and stores
  • Built financial system core functions and store management reporting tools
  • Migrated applications from UK to Thai localized systems
03

Technical Skills & Tools

Cloud & Data
AWS Cloud
SQL Server / PostgreSQL / MongoDB
Tableau Dashboard
Customer Data Platform (CDP)
Enterprise Data Platform (EDP)
Product & Design
Figma / Sketch / Zeplin
Miro / Google Draw.io
JIRA / Confluence / Trello
Google Tag Manager
Microservices Architecture
Integrations
SAP S/4 Hana (ERP)
Salesforce / SFMC
API Development
OneTrust (PDPA/GDPR)
Payment Gateway / FinTech
Programming
HTML / ASP / VB.Net
Java OOP
Pascal / C / COBOL
MS Visio / Microsoft Project
Emerging Tech
AI / Google Gemini
n8n Workflow Automation
Cryptocurrency / Digital Yuan
E-Wallet / FinTech
SolarCell Power
Certifications
Flight Level 2 — Coordination
Google Project Management
ISO 9001 / ISO 27001
DPO & PDPA — OneTrust
Growth to Great (8 EP) — UTCC
04

Education

Master of Business Administration
Huachiew Chalermprakiet University (HCU) · 2004–2006
GPA 3.6x · Entrepreneurship Management
Bachelor of Computer Science
University of the Thai Chamber of Commerce (UTCC) · 1996–1999
GPA 2.7x · IT Programming
05

Interests

⚽ Football ₿ Cryptocurrency 🤖 AI & Automation 📸 Photography / Photo Booth 🔧 DIY Tech (AC / Hardware) 💳 FinTech & E-Wallet 🔬 Endoscope Systems ☀️ Solar Cell Power 📚 Self-Development Books 🔄 n8n Workflow

Let's
connect.

Open to strategic conversations, advisory roles, and new opportunities.